who we are...
Ista, a sanskrit word meaning "favourable mind" believes in creating thoughtful styles that leads to a meaningful and sustainable fashion.
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A brainchild of Sakshi Arora, a fashion enthusiast from NIFT, her love for those hand crafted details, the beauty in those imperfect weaves and the narrative of all those who are involved in creating soulful textiles, made this small local brand called "ISTA"
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re:root, re:create and re:think are the three pillars of this brand which is a way of re-defining luxury, comfort and beauty. Rooted in our Indian ethos, we believe in looking back as we move forward.
our mission...
Our commitment to offer more considered choices is always pushing us to use better, sustainable material and stands for ethically made clothes.. We exist to show that there are more sustainable ways to live, dress and be. To connect and grow a community, where an idea lives on and inspire many.
we promise...
We try to improvise with each passing day as we bring up new creations with sincerity and creativity. Our responsiblity towards our environment and our artisan community is our priority, so we put thought into everything we do from sourcing material and through the process as how we can give back and inspire our industry and community.
Each dress has it’s own story so that every visit is an unforgettable experience, and you can relate to the clothing you adore the most.
mindful design...
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It’s our thoughtful way – and we’d love you to be part of it.
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From little details to the entire creation, we embrace the concept of slow fashion. We focus on creating elegant, forever and made to last clothing.